Case Study · Live · March 2026
+14.2%
More engaged leads vs Instantly · Winner found in under 24 hours
Notetaker
01 / Setup
Two simultaneous Instantly campaigns — one targeting HR Managers, one targeting HR Directors — each running 2–3 email variants. Winner found, qualified reply received, all within 24 hours of the first send.
02 / The Shift
33%
Day 1 start
49%
Day 1 end
76.8%
Day 3 · winner locked
03 / Results
76.8%
Sends to best email
From 33% equal-split on day 1 to dominant by day 3
3.2%
Reply rate on winner
Other two variants at 0% — burning sends on dead copy
Day 1
First qualified reply
3 hours after the first optimised send went out
04 / Insight
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The engine identified the best email and generated a qualified reply within 24 hours of the first send. By day 3, 76.8% of sends were going to the winning variant.
Apex Overlay · Notetaker campaign analysis
05 / Why it matters
- Every hour on equal-split is an hour you’re burning client leads on copy that isn’t working. At 500 sends a day that’s hundreds of prospects gone before you’ve even checked your dashboard.
- Low-pressure, curiosity-driven variants win in HR outreach. The soft “thought this might be useful” variant crushed both the regulation-angle and the pain-point variant from day one.
Find your winning email on day 1, not day 7.
Connect your Instantly account, click Optimize on one campaign, and see sends start shifting to your best email within your first 50 sends. The Freemium plan is available this month — connect now and it’s yours free forever. No card needed.
Freemium plan · Connects to Instantly.ai in under 2 minutes
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